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Company Overview

Furniture in Fashion

Furniture in Fashion is a leading online furniture retailer based in the United Kingdom. The company was founded on 14th June 2007, by the founder & CEO Asad Shamim with the goal of providing modern, contemporary furniture at an affordable price to customers across the country. Over the years, Furniture in Fashion has become one of the largest and most reputable online furniture retailers in the UK, offering an extensive selection of high-quality furniture pieces for every room in the home.

From dining tables and chairs to sofas and armchairs, beds, wardrobes, and much more, Furniture in Fashion has a wide range of furniture options to suit the individual needs and tastes of its customers. The company's focus on quality, design, and affordability has made it a popular choice for homeowners, interior designers, and businesses alike. Unlike the majority of furniture companies in today's market, Furniture in Fashion stands out by not relying on drop-shipping. Instead, FiF takes a hands-on approach by working directly with manufacturers in the far east and maintaining a significant inventory of their stock in their UK-based warehouse. This allows FiF to ensure quality control, manage inventory levels, and provide faster shipping and delivery times to their customers. By choosing to work directly with manufacturers and holding stock in their own warehouse, FiF sets itself apart as a reliable and efficient furniture provider, committed to delivering quality products.

In addition to its selection of furniture pieces, Furniture in Fashion is known for its excellent customer service. The company's team of dedicated and knowledgeable professionals is always available to help customers with any questions or concerns they may have, and is committed to providing a seamless shopping experience from start to finish. With fast and free delivery throughout the UK, Furniture in Fashion makes it easy and convenient for customers to update their living spaces.

At Furniture in Fashion, the company is passionate about design and is dedicated to staying up-to-date with the latest trends and styles in the furniture industry. The company's team of designers and buyers works tirelessly to bring the latest and greatest furniture designs to its customers, and is always on the lookout for new and innovative pieces to add to its collection.

As a company, Furniture in Fashion is committed to sustainability and environmental responsibility. The company uses environmentally friendly materials and processes whenever possible, and is dedicated to reducing its carbon footprint and minimizing its impact on the environment. This commitment to sustainability is just one more reason why Furniture in Fashion is the go-to destination for anyone looking for high-quality furniture at an affordable price.

In conclusion, Furniture in Fashion is a company that truly cares about its customers and is dedicated to providing them with the best possible shopping experience. With its wide selection of high-quality furniture pieces, excellent customer service, fast and free delivery, and commitment to sustainability, Furniture in Fashion is the ideal choice for anyone looking to update their living space. Whether you're a homeowner, interior designer, or business owner, Furniture in Fashion has everything you need to create a beautiful and functional living space.


1) Extensive Product Range : Furniture in Fashion offers an extensive range of furniture, including bedroom furniture, living room furniture, dining room furniture, and office furniture, along with various home decor items.

2) High-Quality Products : The products offered by Furniture in Fashion are made from high-quality materials and are built to last. They are designed to offer both functionality and style, ensuring that customers get the best value for their money.

3) Competitive Pricing : Furniture in Fashion offers competitive pricing, making it easy for customers to find furniture that fits within their budget.

4) Fast Delivery : Furniture in Fashion offers fast delivery across the UK, ensuring that customers receive their products as quickly as possible.

5) Hassle-Free Returns : If customers are not satisfied with their purchase, Furniture in Fashion offers a hassle-free returns policy, allowing customers to return their products for a refund or exchange.

6) Customer Service : Furniture in Fashion has a dedicated customer service team that is available to assist customers with any questions or concerns they may have.

7) Customisation : Furniture in Fashion offers customisation services for some of its products, allowing customers to tailor their furniture to their specific needs and preferences.

8) Secure Online Shopping : Furniture in Fashion provides a secure online shopping experience, ensuring that customers' personal and financial information is protected.

9) Sustainability : Furniture in Fashion is committed to sustainability, and many of its products are made from eco-friendly materials.

10) Showroom : Furniture in Fashion has a showroom in Bolton, UK, where customers can see and touch the furniture before making a purchase, ensuring that they are making the right decision for their home.