The Bed Wish-to-Purchase Gap: UK Consumer Data
The gap between the bed UK households want and the bed they buy is driven by geometry rather than budget, according to new analysis published by Furniture in Fashion. The report finds that the decision to step down from a king size to a double is most often made at the point of measuring, not the point of paying, and is governed by three constraints buyers consider late: the floor area remaining once the frame is placed, the swing of the bedroom door, and the turning circle of a rigid base on a domestic staircase. With a UK king size mattress at 150cm by 200cm against a double at 135cm by 190cm, the extra width is frequently taken directly from the walkway. The analysis argues that many stated wants for a larger bed are in fact wants for better storage, and that ottoman frames and knock down constructions resolve the mismatch without a downgrade in style....