Room Dividers Demand Heatmap: UK Postcode-Level Data
Furniture in Fashion has tested the premise of the room divider heatmap and found it wanting. No public dataset records furniture demand by UK postcode, so a map of divider sales cannot be produced honestly. What can be identified is the condition that creates the need: a single room being asked to perform two functions at once. That condition is created by open plan floor plates in newer housing, by studio and one bedroom flats in dense urban areas, and by the spread of home working into rooms that were designed for rest. Our conclusion is that dividers are bought to resolve conflicts of use, not to make rooms smaller. This report explains what a freestanding divider genuinely delivers, which is visual and psychological separation, and what it does not deliver, which is sound insulation. It sets out screen heights, footprints and sightline thresholds, and where a bookcase or a tall shelving unit does the job better than a screen....