How the Furniture in Fashion Own Brand Range Has Developed Since 2007
The Furniture in Fashion own brand range began quietly in 2007 with a single idea. Bring well made modern furniture to British homes at fair prices, and back it with proper service. Almost two decades later, the same principles still guide our work, although the collection has grown far beyond its high gloss beginnings. In this article we look at how the range has evolved, from those first sleek sideboards and TV units through expansions into wood, glass, marble effect and brushed metal, to the calmer, room led design language we use today. We also share how UK homes themselves have shaped every step of that journey, and where the own brand is heading next....