The Velvet Sofa Boom: How a 2018 Trend Became a UK Staple (Sales Data)
Velvet upholstery has become a default choice in British living rooms because of how the pile behaves in low light, not because of the colour trend that introduced it, according to a new editorial analysis from Furniture in Fashion. The report argues that the material endured where other upholstery fashions faded because a cut pile keeps colour depth in the single aspect terraced and semi detached rooms that dominate UK housing, where flat weave fabrics read as grey and flat. It identifies the shift from accent chairs to full corner sofas as the clearest evidence that velvet has normalised, and credits polyester pile construction rather than cotton or silk for making family use viable. The analysis also addresses pile direction, the shading effect that leads many first time buyers to think a new sofa is marked, and sets out which UK rooms and households velvet suits and which it does not....