{"version":"1.0","provider_name":"Interior Design Ideas For Your Home","provider_url":"https:\/\/www.furnitureinfashion.net\/blog","title":"Double Beds Demand Heatmap: UK Postcode-Level Data - FIF Blog","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"eIeUlF7hzZ\"><a href=\"https:\/\/www.furnitureinfashion.net\/blog\/double-beds-demand-heatmap-uk-postcode-level-data\/\">Double Beds Demand Heatmap: UK Postcode-Level Data<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.furnitureinfashion.net\/blog\/double-beds-demand-heatmap-uk-postcode-level-data\/embed\/#?secret=eIeUlF7hzZ\" width=\"600\" height=\"338\" title=\"&#8220;Double Beds Demand Heatmap: UK Postcode-Level Data&#8221; &#8212; Interior Design Ideas For Your Home\" data-secret=\"eIeUlF7hzZ\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.furnitureinfashion.net\/blog\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.furnitureinfashion.net\/blog\/wp-content\/uploads\/2021\/06\/dumy-1024x486-1.jpg","thumbnail_width":1024,"thumbnail_height":486,"description":"Double Beds Demand Heatmap: UK Postcode-Level Data - No UK body publishes bed size demand by postcode, so Furniture in Fashion's 2026 analysis maps suitability from housing data instead. The finding is that the 135cm double is dictated by bedroom width rather than preference: it is chosen because a 150cm king will not leave a walkway. Working to a 60cm functional walkway minimum, a double needs 2.55m of room width for two side access while a king needs 2.7m and a super king 3.0m, and those thresholds explain why doubles predominate across the middle of the UK housing stock. Three housing situations produce three different profiles: pre 1945 terraced second bedrooms often too narrow for a double, post 1980 estates with deliberately minimal second and third bedrooms, and converted flats where single side access can permit a wider bed. Delivery access frequently decides the purchase, with split divan bases negotiating staircases that rigid frames cannot."}