UK’s Largest Furniture E-Tailer In Search Of Sponsors

Investments for an expansion in business can have serious outcomes. It can set a platform to prosper but at the very same time can attract the attention of sponsors. Furnitureinfashion’s current expansion can reap many distinct advantages for them and the industry. The sponsors can choose to have various reasons for association with a product or service such as increased visibility, sales promotion, and affiliation with a growing brand or linkage to a success story. Furnitureinfashion offers many reasons to the sponsors to attach them with the growing furniture  retailer.

Furnitureinfashion  has one of the largest ranges of product lines available online. The company offers a wide range of products from bedroom to kitchen, hallways to dining rooms, office settings to saloons, night clubs to hospitals, government offices to bars. The current product portfolio includes more than 7000 products.

Asad Shamim, the entrepreneur who owns the online furniture business was once associated with fashion which he was forced to quit due to discount retailer and tough market competition. The company was set up in 2007 and has been growing since then. He said: “When we started out in clothing in 2001 it went really well but the popularity of discount retailers and Primark during the recession meant that it was hard to keep up with the competition in the market.“

“Also fashion was changing on a weekly basis and we were often stuck with stock we couldn’t sell because the following week a new range would have entered the market so we changed focus and decided to sell furniture.”

Furnitureinfashionis recorded a £5m turnover in 2011, up from £4m last year. The major clients include ITV, BBC, Google UK and Selfridges. The 25% growth over the last year speaks volumes about the future prospects of online business in furniture industry. The move into the 50,000sq ft premises, set in 3.5 acres of land in Farnsworth, will bring warehousing, showroom and distribution centre under a single roof. The company continues to excel in shaping the trends of fashion in the furniture.

The sponsors can cash in to associate themselves with the name because online retailing is proving to be the latest trend in the industry. The company ships its products all over UK, Ireland, Scotland & Wales where the sponsors can gain coverage. The diverse nature of customers can help the sponsors to access different industries.

Furnitureinfashion has operations involving online order acquisition, customer support warehousing, packaging delivery and after sale services. The company currently employs 26 individuals in Bolton and the headcount is bound to increase once the new office is operational. The online ordering system also offers some opportunities for sponsors where they can advertise on the internet can gain access to the broad customer base of furnitureinfashion customers

Furnitureinfashion intends to set up a call center to increasing customer support and business relationships in the near future. The establishment of call center will benefit the existing customers and will attract many more in future as well. The call center can serve as a means to air promotions of the sponsors. Furnitureinfashion has launched a mobile version of our popular Web Site, making it easy to use a hand-held device to search furniture. The new furnitureinfashion mobile Web Site, which can be viewed at www.furnitureinfashion.net/mobile/ includes searchable furniture Compatible with all handheld devices, Furnitureinfashion mobile automatically adjusts to fit the screens of most devices. Sponsors can market their products on this website as well. Asad has also started working in partnership with a Malaysian manufacturer to produce bar furniture and TV stands which will be distributed from the newly established distribution center. The affiliate program can give increased access to the sponsors to promote their image beyond border. The recession impacted the economy of the country. Asad said: “Furniture is more durable, and when customers were not buying clothes during the recession, they were buying good quality dining and living room furniture. We found earlier on that with furniture we can still sell lines that were introduced four years ago.” The £1.5m spent on the new facility has made the retailer to look for some sponsorships enabling them to finance their operations and promotional activities.