Furniture In Fashion Dominates Google

The search engine with all the answers has been over shadowed by an online furniture  retailer who seems to be everywhere.

Furnitureinfashion  is the hit all over Google’s search results and has indeed been able to remain in fashion. Whether it’s contemporary or modern furniture, there’s only one name which Google has been able to spell out. This unrivaled domination of internet has produced some serious results for Asad Shamim’s business.

Furnitureinfashion.net has won a number of orders in Iraq to supply hotels and local government offices with its wide range of furniture and office equipment. The winning factor in this case was not price, packaging, quality or service but internet search result. The owner said: “It was through the internet that the authorities in Iraq got in contact with us via a UK agent.”

The company was established in 2007, when Asad Shamim decided to quit fashion world and enter the realm of furniture industry. The entrepreneur realized the true potential of online retailing in the field of furniture and decided to sell online. This approach not only gave Asad a competitive edge over the others but became the deciding factors in business beyond border. The war torn country needed re-building but the absence of retail furniture outlets in Iraq forced them to look for suppliers on internet and furnitureinfashion  was just a single click away. Asad Shamim was always aware of the power of internet and was there to see the deal go through.

He said: “The hotel contract was our first international order, and we are now a recognised furniture supplier to the Iraq authorities. There is a huge amount of rebuilding work going on and we are now in an excellent position to capitalize on this growth.” Since then, the company has completed a £60,000 contract to supply the Al Najaf International Hotel in Baghdad and has a further £120,000 order to ship office furniture to the Iraqi education authority. Asad said he is confident of winning further business.The company deals in various product lines to cater all the business and household customer. Be it carved cabinets, classy coat stands, outrageous sofa sets, stylish chairs, elegant dinning tables or wall art, furnitureinfashion has the right product. Most of furnitureinfashion’s products are manufactured in its factory in Germany, while Asad also runs the UK operations for Germania, a German manufacturer of contemporary furniture, which he sells alongside his own range. The search engine optimization is the deciding factor when it comes to online businesses. The more the company pops up on Google, the brighter are its chances to secure orders. Asad says that effective search engine optimisation has been key to the success of his online venture, and helped secure the potentially lucrative contracts in Iraq.

The customer reviews on eBay has set the right tone for the online retailer. The positive feedback recorded by the online customers has made the real difference. One of the customers who purchased a coffee table was impressed by the packaging and remarked: “Received my coffee table this week. Came in wooden packaging much to my surprise” Furnitureinfashion has been growing ever since its incorporation with sales turnover amounting to £5m in 2011. The company is moving to its new 50,000 sq. ft facility in order to consolidate all its operations at the same place. The decision has been taken to cope up with the increasing business demand. The company intends to launch its call center in the near future to cater the increasing number of customer and in order to extend enhanced sales support. Special attention has been paid to the optimization of search results aided by blogs and articles related to furniture trends and settings layouts. Asad says: “We have excellent rankings on Google and if someone types in dining room chairs, our company will be on the first page which means you can do serious business”The new setup offers opportunities for professionals in the fields of search engine optimization, web marketing, web designing & graphic designing. The top raking enjoyed by the company has helped them to grow at faster rate than the industry and outlines a success story in the era of online business.